Samí Haiman-Marrero

Samí Haiman-Marrero is the President and CEO of URBANDER, a solution-driven communications agency that helps transform businesses to advance humanity. URBANDER’s role is to serve as an extension of Marketing, Diversity, Human Resources, Procurement, Community Relations, and Social Responsibility teams, providing innovative approaches in the areas of strategic marketing, content development, workforce development, community outreach, and JEDI advocacy – which stands for justice, equity, diversity, and inclusion.

With a diverse skill set and a forward-thinking vision, Samí has led the development of collaborative Metaverse projects, building branded customized 3D, immersive virtual spaces. This unique capability allows URBANDER to stay at the forefront of cutting-edge technology and marketing strategies, enabling entities in the corporate, nonprofit, political, and government sectors to attain their communication, engagement, and social impact goals in the rapidly evolving digital landscape.

Recognized for her expertise and results, Samí earned the prestigious title of Best Latinx Marketer in the 2023 Best of Orlando edition by Orlando Weekly. Under Samí’s leadership, URBANDER was awarded with Orlando Business Journal’s 2020 Diversity In Business “Helping Hand” Award for their caused-based work and its impact on underrepresented, underserved and underestimated communities. Since 2019, Samí has showcased her talent as the Host and Co-Producer of “I HAVE SOMETHING TO SAY,” an award-winning weekly podcast that received two Telly Awards in 2022 for “Social Impact for Social Video” and “Talkshow/Interview for Social Video.” Samí holds a master’s degree in communications from the University of Puerto Rico and stands as one of the foremost experts specializing in the U.S. Hispanic market. In 2016, she was recognized as one of the 25 Most Influential Hispanics in Central Florida by VISION Magazine.